Clarity over pressure
Every number, tradeoff, and obligation goes on the table before we ask you to decide anything.
About Direct Solar Pros
A solar company built on clear answers.
We help Illinois homeowners make a confident solar decision, and we build real careers for the people guiding them.
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Who we are
Solar sales, done at a higher standard.
Direct Solar Pros is a residential solar company founded by Charlie Demartino and Nathaniel Contreras, serving homeowners across Illinois.
We started with a simple conviction: homeowners deserve a clear, honest solar decision, and the people selling solar deserve a real career, not a short-term paycheck. Each goal makes the other work.
How we workFour standards
Four standards
we hold ourselves to.
These aren't slogans. They're how customers know what to expect and how our teams know how to deliver.
Standards over shortcuts
One playbook in every market, so customers get the same experience no matter who shows up.
Careers over churn
Our people have a real path forward: setter to closer to manager to director, with clear thresholds at each step.
Relationships over transactions
Our job isn't done at the signature. It's done when your system is installed, inspected, and running.
Showing up mattersIn the market.
In the market.
In the field.
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Where we're goingOne standard.
One standard.
Local teams.
Our Division Directors build teams in the markets they know and live in, operating within one shared company standard. You get local people with a consistent process behind them.
Meet the teamAbout the company
Common questions about who we are.
What Direct Solar Pros does, how we differ from an installer, and what happens after you sign.
Browse every FAQWe qualify the home, review electricity use, explain system and financing options, and help the homeowner understand the proposal before coordinating the project handoff.